URL is the same except for the "dids" parameter. Google identifies each URL with a unique parameter as a single page. In this case, JMU uses the dids parameter to determine the program to which the donor specifies that the donation is given. It's the same page with only the recipient of the donation changed. Dids 288 is the Future Fund while 188 is the Department of Finance and Business Law Endowment and 426 is the Wolla Scholarship. This can become a problem if one of these URLs ranks above all the others; this could unfairly distort how donations are received by various recipients. By identifying the parameters to exclude in
Google Search Console, this problem can be easily solved, if not completely avoided. Blogs can also lead to duplicate content. Take this example from AVU's Darden School of Business. Darden has 10 blogs - some run by the school, some by teachers jewelry retouching service and some by students. Sometimes blog posts can be copied and used on multiple blogs on the site because each blog has a unique audience and a piece of content can resonate with multiple audiences. For example, an article titled “UVA Darden Strategic
CFO Roundtable Tackles Impact of Trump Administration First 100 Days on Business and Society” appearing on the Institute for Business in Society blog in Darden also appears in the news section of the Darden site, creating duplicate content. : In this case, the canonical tag should be used to identify the content that should get the SEO benefit and be the Google-ranked version. 5. Address page loading speed Page load speed has been a ranking factor for